Skip to the content

Meet Our Staff

As our client, you will have a team of highly qualified professionals working for you to provide you with the best coverage for you, your family, or your business.  Building a long-lasting relationship with our clients is our number one priority.

George Selland

Principal, Broker/Agent

George was a lifetime resident of Yuba City, until his move to Chico in the Summer of 2018. He began his career at Rose Insurance Agency, Inc. in Yuba City working for his father, Ray Selland. Subsequently, George bought the Agency from Ray and grew the book of business to what it is today. George saw an opportunity for growth in 2014 when he purchased the Sweeney book of business, and continues to split his time between both agencies so as to best meet the needs of his loyal base of Clients.

Sharing his 35 years of knowledge in the industry with his dedicated Staff, and staying involved in the local community are things that George prides himself on. He is a Rotarian in the Yuba City club, and also a past president. George is a member and past president of LeTip in Yuba City, has served on the YC Downtown Business Association board, along with being a past board member of the Yuba Sutter Chamber of Commerce.

You’ll happily find George on a golf course, in a duck blind, casting a fly fishing rod, hanging out in Truckee, or backpacking with some of his closest friends. He is the king of the barbecue in the family, and enjoys spending time with his children and grandchildren.

Diana Selland

Agency Manager

Diana began her insurance career in the life and health industry in 2014, after 9 years in the independent jewelry industry at Clifford’s Jewelry here in Chico. A life change prompted her venture into the property and casualty industry in 2016. Diana now manages our Agency along with our Sister agency – Rose Insurance Agency, Inc. – in Yuba City. As a lifelong Chico resident, Diana enjoys all of the awesome local, community events our town has to offer from Slice of Chico to Parade of Lights. Spending time with family, getaways to Truckee, weekend siestas, and adventures that create lifelong memories are on Diana’s list of favorite things to do.

Melanie Austen

Personal Lines Account Manager

As a native of Chico, Melanie attended Chico schools graduating from Chico High School and CSU Chico. She started in the Insurance Industry in 1990, and has enjoyed learning different aspects of insurance.
Melanie started as a customer service representative, became a claims representative for both auto and property. After 18 years, she decided to make a change and became a contents specialist traveling to several catastrophic losses in several states.
In 2012, Melanie was encouraged to change paths. She took the Life Agent Combo Course and the Property and Casualty Course, securing her license to go into the sales side of the insurance industry. She enjoys all aspects of insurance, especially assisting customers understand and meet their insurance needs.
Melanie grew up in Chico, enjoying all aspects of our City, especially Bidwell Park. One of her favorite pastimes is walking in the park, she has completed five marathons as a power walker. Besides walking, Melanie loves reading, watching her grandchildren play sports and hanging out with her family.
Melanie is an active member of Soroptimist International of Bidwell Rancho Chico. SIBR is a group of professional women who strive to make our community and world a better place for women and girls. They are a chapter of Soroptimist International, a worldwide volunteer organization for women.